A strategic house for brand development and growth
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Recent work.
We’re in the business of distinction. Taste and originality, backed by sound strategy. Savoir-faire that moves millions to feel, and to buy.
Award-winning work for Unilever, LVMH, Shiseido and Nike.
We also partner with agencies. Let’s talk →︎
Antidote at a glance
- $2BIn revenue
- 200+Brands & products
- 26Awards & accolades
- 3Successful exits
As seen in
What we do.
/ 01
Strategy
Category positioning, competitive intelligence, pricing and financial modeling. The strategic frame everything else hangs on.
Market Research
What’s driving demand in your category, which products are winning, and where the gaps are.
- Deliverables
- Category and trend analysis, demand drivers, product and competitor benchmarks, market size, a clear summary of opportunities
Growth & Financial Plan
Where your growth comes from, 6 months to 3 years out, with the numbers.
- Deliverables
- 6-month to 3-year plan, sales forecast, budgets and P&L, investment scenarios
Pricing & Portfolio
Charge the right price, and know which products earn their place.
- Deliverables
- Price architecture, margin analysis, product range review, promo guardrails
Product or Brand Launch
How to launch a product, a brand or a new market, and make it land.
- Deliverables
- Who to target, pricing, channels, launch plan and timeline
Investor & Board Decks
The story and the numbers that win the room.
- Deliverables
- Narrative, financials and design for investor, board and leadership presentations, plus rehearsal
/ 02
Brand
Positioning, identity, narrative, product and packaging. We build brands people get obsessed with.
Branding & Positioning
Why customers choose you over everyone else.
- Deliverables
- Brand audit, positioning, creative territories, verbal identity, brand story, messaging
Product & Packaging Development
Products people want, and packaging that sells before anyone reads the back.
- Deliverables
- Product roadmap, new product concepts, packaging design and shelf presence, development plan
Visual Identity
The art direction that makes you recognizable at a glance.
- Deliverables
- Art direction, logo, typography, colour, brand guidelines, brand launch kit
Website Design
A website that looks like your brand and makes buying easy.
- Deliverables
- Website design, every page from first click to checkout, product pages, a design system for future pages
Brand Experience & Merch
Your brand, everywhere people touch it.
- Deliverables
- Signage, uniforms, stationery and print collateral, merch and gifting
/ 03
Growth
Social and content, ecommerce, Amazon and retail, from buyer pitch to shelf. The channels that turn brand into volume.
Social & Content
What to post, where, and why anyone should care.
- Deliverables
- Content strategy, content calendar, what each platform is for, regular formats, optimization for reach and virality, creator and influencer programs
Campaigns & Production
A campaign calendar built around your commercial moments, with the content and targets that come with it.
- Deliverables
- Campaign calendar, commercial moments, campaign concepts, targets for each campaign, photos, videos, ad creative and emails
Ecommerce & Email
DTC, Amazon, TikTok Shop, Retail Media, Walmart and more: more visitors buying, and more buyers coming back.
- Deliverables
- DTC site optimization, Amazon, TikTok Shop, Walmart and retail media, customer audit, journeys and personalization, email and SMS flows, retention and loyalty programs, affiliates
Retail & Sell-in
Get on the shelf at Target, Costco, Ulta, Sephora, Macy’s and more, and stay there.
- Deliverables
- Retail strategy, direct relationships with merchants and buyers, buyer decks, pitching to buyers with you, line reviews, in-store launch support
AI Operations & Efficiency
AI that automates smartly, optimizes your ROAS and makes your brand visible in AI search.
- Deliverables
- GEO to get recommended by ChatGPT and AI search, smart automations and workflows, ROAS optimization, content creation, campaign management and media buying, calendar planning, and training for the team
AI-enabled. Craft-driven.
As a house, we put human craft and originality first. AI speeds up the work, but some things don’t come from a model:
- Taste.
- Insight.
- Instinct.
- Details.
Book a strategy session.
Uncover your blind spots and opportunities with our founder.
$250 creditApplied toward whichever service you choose next.
Book a session →︎Ready to hire us?
Skip the session. Four questions, read the same day. If it’s a fit, we’ll reach out.
What you told us
The founder
Research with rigor.Strategy with taste.Execution with edge.
Benjamin LordMIT‑trained · 3 exits · Fortune 500 GMLinkedIn →︎
Benjamin founded Antidote in 2024 as a strategic house for brands, building and scaling them for founders, global companies and cultural institutions.
“One of the industry’s most inventive and creative minds.”
Adweek
Equally fluent in P&Ls and French craftsmanship, he approaches business the way great houses do: built to endure, not to trend. A patron of French heritage with family roots in the South of France, he champions château culture, vineyards and art, and has served organizations including the Alliance Française of the United States.
Recognition
- L’OréalAcceleration Award
- AdweekMarketing Innovator · Innovators Council · Pride Star
- AMAMarketer of the Year · “Brilliant Marketer”
- Fast CompanyLed a company named to Most Innovative Companies
- Brand Innovators40 Under 40
Speaker Cannes Lions · CES · SXSW · Wharton · WWD Digital Forum · Glossy Beauty Summit · Advertising Week
Antidote around the world.
With experience spanning 50+ countries, we are experts in global brand management, with a team covering high‑growth markets.
USA · France · LATAM · China & APAC
Questions
What industries do you serve?
Luxury, fashion and apparel. Beauty, from skincare and haircare to cosmetics. Wellness, supplements and oral health. CPG, food and beverages, wines and spirits. Travel, tourism, hotels and hospitality. Technology, media, biotechnology, science and medical. Real estate, architecture, interior design and energy. Arts, museums, interprofessions and government. The common thread: brands where distinction drives value.
How do we start?
Book a session or apply. Start with one project and grow from there. You get a written proposal within 48 hours.
How does pricing work?
Every engagement is scoped and priced in writing before we start. No hourly billing, no surprises. Projects are paid 50% upfront, 50% on delivery.
What do we sign?
A master services agreement once, then a short statement of work for each project, with deliverables and timeline.
What if we’re not happy?
We agree on deliverables and milestones up front. 3 rounds of revisions are included.
Who does the work?
Benjamin leads every project, with senior specialists. Weekly updates, and replies within one business day.
Who owns the work?
You do, once it’s paid. NDA on request.
How do you use AI?
To move faster, and to make your brand visible where people now search. Through GEO (generative engine optimization), we help AI assistants like ChatGPT and Perplexity recommend you. People make every decision, and your data never goes into public AI tools.